Shopping faster starts with remembering preferences

Redesigning the Myntra brand filter system to eliminate repetitive tasks using contextual dropdowns and native bottom-sheet memory states.

View Prototype

The Funnel Fatigue

Repeating Brand Selection

Users must manually check the same trusted 4-5 brands every single time they browse a new category.

Time-Consuming Filters

Expanding menus and using alphabetical search to hunt down brands creates high interaction friction.

High Effort for Frequent Users

Loyal shoppers experience the heaviest burden, punishing retention with repetitive manual labor.

"Users don’t explore all brands every time—they return to the ones they trust."

Architectural Evolution

Step 1: Initial Idea

The Toggle Concept

We initially designed a static toggle button (All vs Preferred) sitting entirely above the product grid.

Step 2: The Blockers

Problems with Toggle

Testing revealed structural flaws with a pure binary toggle approach:

  • Felt overly restrictive to user discovery mechanics.
  • Cluttered the viewing window and pushed down product inventory.
  • Risks hiding new brand discoveries entirely behind a wall.
Step 3: Final Solution

Dropdown-Based Selection

We shifted to a native contextual 'Chip' acting as a dropdown natively sliding a Bottom Sheet into frame. This strictly obeys Myntra's UI, preserves vertical screen space, and respects user discovery.

The Contextual Stack

Preferred Brands (Global Memory)

Injects an aggregate list of user-favorited brands consistently across every category they jump into.

Brand Dropdown (Contextual Control)

Seamless integration right beside the native Sort/Filter row, keeping the UI familiar and completely invisible until needed.

Saved Filter Presets

Map massive combination arrays (e.g. "Casual Wear") into one-tap Saved selections directly inside the selector sheet.

Interactive Prototype

Experience faster brand filtering with contextual selection. Tap the "Brands: All" dropdown chip located beneath the header.

Tap 'Brands: All'

Streamlined Interaction

Browse
Open Dropdown
Select Brands
View Results

Before

  • Manual filtering every time a user switches segments.
  • Absolute zero memory of brand preferences globally.

After

  • One-time setup creates persistent user parameters.
  • Quick selection directly via action bar dropdown chip.

Applied UX Principles

Reduce Repetition
Maintain Discovery
Progressive Personalization
Minimal UI Intrusion

Measurable Output

Faster browsing decisions
Reduced filter fatigue
Improved user satisfaction